It finally happened: Hasbro, the creator of the Scrabble board game, was successful in getting the uber-popular Scrabulous app removed from Facebook.  In doing so, they may well have alienated a huge number of would-be fans.

The point could be well argued that Scrabulous was in fact creating value for Hasbro’s product.  After all, what board game would a Scrabulous fan be eager to play when hanging out face-to-face with friends and family on vacations or during the holidays, for example?  Scrabble, of course! But this may not be the case anymore, as bad tastes can linger. Continue reading »