Drake Insurance

June 2008 / Web & UI Design

Full-size preview image for Drake Insurance

About this project

Drake Insurance is a locally run business that specializes in providing clients with the best rates from various insurance companies. They needed a website that would communicate the gist of their business in a simple and effective manner.

I put together a simple yet aesthetically pleasing layout that utilizes a hierarchic layout to convey the desired information in a straight-forward & easy-to-follow manner. I also designed a user interface for the site's group insurance questionnaire, a vital ingredient to the site's success. Using the web form wisdom of Luke Wroblewski as inspiration, I designed the form to guide the user through a simple, clear path to completion.

For this project, I designed and delivered all graphical aspects of the layout and typography in Photoshop format. The website was then developed by Unstandardized Design.